The Toulmin Schema

A tool for crafting stronger advocacy


The Toulmin schema (or method, depending on who you ask) is a rhetorical tool I've found invaluable for crafting convincing arguments, and that skill plays a huge role in any product manager's life. I would love to eventually write on Toulmin to make it more clear, but in the meantime, these slides are I hope reasonably self-explanatory.

The slides are available here (PDF).